In my earlier post on Report Builder 3.0 which is part of sql server 2008 R2, i had written about the basic features available. As i get to work on a geo coding project and playing around with the Maps feature available, there are basic elements of spatial terminology which needs to be understood so that a better map based reporting soluton can be developed. The technet microsoft site mentioned here
http://technet.microsoft.com/en-us/library/ee240845(SQL.105).aspx goes over basic terminologies associated with Map based reports like Viewport,Shape files, Spatial dataset,Polygon,point,line and tile layers, all of these in totality makeup the map report. A better understanding of the concepts would enable us to build out better map based reports. Here is a picture of map based report generated with report builder 3.0, one of the neat things that can be done is add Points(here it is in the shape of a push pin) to highlight locations.